Armarium is the premiere destination for on-demand luxury. We provide members with access to the runway’s most rarefied and coveted pieces—all of which can be borrowed when needed, without the hassle of dry cleaning, storage or that age old question: “When will I ever wear this again?” That’s the beauty of Armarium; you don’t have to.
Comprised of an elite team of fashion insiders, Armarium was officially launched in April 2016 through an invite-only mobile app, e-commerce platform and a New York City showroom. The program includes not only the ability to borrow pieces from our expertly curated lineup of couture, ready-to-wear, and accessories, but also, the option of hiring one of a number of professional stylists to assist with your day-of dressing needs. Dubbed the Style Brigade, some of the talent on Armarium’s retainer includes: Meredith Melling, Valerie Boster, Siobhan Bonnouvrier, Karla Martinez de Salas and Shiona Turini. Because Armarium doesn’t just send you clothes—it provides the look, too, if you want it.
The Armi 400—Armarium’s global network of tastemakers, pacesetters and youthquakers—acts as a constant source of inspiration for the team. Riffing on Brooke Astor’s famous 400, the group of ambassadorial men and women are the front line of taste, sociability and influence—a perfect squad, if any, from which to draw style tips.
Armarium was founded by Alexandra Lind Rose, a fashion designer and style entrepreneur who has worked in the industry for over twenty years, and Trisha Gregory, who oversaw public relations at Salvatore Ferragamo (North America) for nearly a decade. Both, more than any, know the power of a good outfit. “For years, we’ve talked about how hard it is to find statement pieces from the runways to wear to events or even to dinner with friends”, they say. “That’s when we started thinking about how we could solve this issue… and the idea for Armarium was born.”
So from that one-of-a-kind minaudière to that ruffled, show-stopping evening gown, Armarium has you covered—for when the only thing you need to own is the spotlight. Enroll now—and #jointhearmi.